“Movember” Thoughts from Gioia Perugini, Associate Director, Family Office and Philanthropy Services

Like this Connecticut Historical Society blog post acknowledges, on its face, 19th century photographs of men long lost to history doesn’t seem to have much to do with “Movember.” But a link exists even beyond just a fun click through some great beards and mustaches. The through-line is one of philanthropic success. Movember has motivated millions of men  (and now women, “mo sistas”) around the country to rally behind supporting prostate cancer awareness and men’s health. And they’ve put their money where their mustaches are, raising $21 million in 2012 alone!

The Thorne Collection at the Connecticut Historical Society is another philanthropic success story. Rosalie Thorne McKenna, a well-known 20th century portrait photographer, inherited the collection from her great-grandmother’s estate. McKenna herself created a private foundation to hold her own photographs as well as those rare Thorne photos. A diligent Foundation trustee made sure the photographs and vintage glass plate negatives were well cared for and preserved. The philanthropic advisors at H&B helped find the right partner in CHS to exhibit them and make them available to a new generation of viewers. And mustache growers! May they continue to inspire modern charitable efforts never dreamed of in the early 1900s!


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